Happycamper was approached to design and direct the new commercial for Magic, an energy drink aimed at a more adult target group. We got pretty much free hands to create a luxurious liquid world of gold and hot, steaming magic.
In the animatic stage we were able to play around and test all the different ideas that we had, and also made it easy to show the client how the spot would work.
In the styleframe we tried out different look and styles to capture the feeling of the spot. This part also involved some technical R&D where we tried out different solutions for creating the liquid world.
The shoot was one long, fun and exciting day where we had the privilege to work with some really talented people. We shot everything in our “home-studio” at It´s Showtime, where we always have a great time.
Agency: Ajax Active
Production: It´s Showtime
Photographer: Simon Rudholm
Music: Pachi Pachi
Sounddesign: LjudliganJun 7, 2011 | 1 Comment