Happycamper spent the fall of 2011 working on 3 spots for China Mobile. The style is old-school miniatures  meets high-end animation. This was made possible with a mixture of CG and physical models. We developed the concept and directed. Stink produced.

Please take a look at the Case study.

Download hi-res versions

China Mobile 60 sec.
China Mobile “Public Service” 30 sec.
China Mobile “Transportation” 30 sec.

30 second “Public Service”.

30 second “Transportation”.

Happycamper was awarded this project in August of 2011 and we were very excited to get the opportunity to work with a Chinese agency and client. The idea was to produce three spots, a 60 second and two 30 second variations, for their Wireless City-services.

In mid-november we finished everything and the spots aired on the 1st of December in China.

Our vision was to create a unique world of happiness and warmth by mixing physical miniatures with CG-characters.

Concept Design

We worked out the concept for all the characters with help from talented artist Vaidas Bagonas. The final models were done by Milford.

Concept design for "Business Man"

Concept design for "Warehouse Worker"

"Pregnant Woman"

"Farm Woman"

Final Characters

The displays play a vital part in all the spots. In order to make them blend in with the very analogue feeling, we gave them a clay-ish, handmade look.

Clay-screens

Animatic

The animatic works as an animated sketch for us to show the client pacing and angles. It is very rough when it comes to characters and the animation is only blocked in. Everything to quickly be able to do adjustments.

At Happycamper we prefer to do our own animatic, since it gives us a lot of freedom. It´s a great way to be able to play around with different ideas without it taking up too much time.

The Shoot

In September we went to Bristol, UK for a five day shoot at the Bottle Yard. We filmed all the background plates including houses, trees and all other inanimate stuff. It was awesome to see the talented artists of Codsteaks work on creating all the small props. Almost like being a little kid again.

It was a truly terrific crew to work with and the catering made us never wanting to leave!

Download hi-res versions

China Mobile 60 sec.
China Mobile “Public Service” 30 sec.
China Mobile “Transportation” 30 sec.

Credit list

Happycamper

Director: Andrés Rosas Hott
Director: Robert Rosén

Stink

Executive Producer: Daniel Bergmann
Executive Producer: Desmond Loh
Producer: Giles Johnson
Production Assistant: Ni Ding

Ogilvy Beijing

Associate Creative Director: Yun-Sheng Tu
Group Account Director: Li Yu
Associate Creative Director: Gang Ye
Art Director: Jiafeng Wang
Producer: Jing Li

Codsteaks

Art Director: Matt Sanders
Project Manager: Renae Cronin
Managing Director: Sue Lipscombe
Art Dir./H.O.C: Paul Drake
Prop/First Aider: Louise Vergette
DoP: Fred Reed
1st Assistant Director: Toby Sherborne
Music & Music publisher: Sharon Chin from Two AM

Milford Film & Animation

Executive Producer: Johan Gustafsson
Production Manager: Martin Widö
VFX Supervisor: John Roxenhed
Model Supervisor: Jonas Moberg
Light Supervisor: Robert Krupa
Animation Lead Artist: Tim Van Hussen
Lighting Lead Artist: Hannes Drossel

Animators:

Antonio Deiana
Martin Joas
Jonas Forsman
Martin Haglund
Christofer Brandtieng
Onni Pohl

Modeling/Texturing:

Daniel Axelsson
Daniel Bystedt
Gustav Tell
Kristian Mårtensson
Kenneth Nyman

Lighting:

Daniel Holmgren
Stefan Lagerstam
Simon Rainerson
Damir Filipovic

Rigging:

Gabriel Pettersson
Serena Tripepi

Compositing:

Victor Sanchez
Ilia Negrescul
Jonathan Harris
Marcus Krupa
Fredrik Höglin
Samuel Schulthess

Match Moving:

Sebastian Ekman
Ilia Negrescul

Animatic

In the animatic stage we were able to play around and test all the different ideas that we had, and also made it easy to show the client how the spot would work.

Styleframe

In the styleframe we tried out different look and styles to capture the feeling of the spot. This part also involved some technical R&D where we tried out different solutions for creating the liquid world.

The Shoot

The shoot was one long, fun and exciting day where we had the privilege to work with some really talented people. We shot everything in our “home-studio” at It´s Showtime, where we always have a great time.

Credit list

Agency: Ajax Active

Director: Happycamper

Production: It´s Showtime

Photographer: Simon Rudholm

Music: Pachi Pachi

Sounddesign: Ljudligan

This energy drink will be relaunched this summer after a few years off the market. We were asked to both come up with the idea for the spot, as well as direct and design the look for agency Ajax Active. It´s Showtime produced.

Please take a look at the case study

Click here to download a hires-version of the spot (Right click and “Save link as..”)

http://hornetinc.com

Please contact Hornet inc:

Michael Feder | representation | Hornet Inc. | 116 W. Houston Street,
4th Floor, New York, New York 10012

Office: 917 351 0520 Fax: 917 351 0522

mail | michael@hornetinc.com

The concept behind “Unbore Anything – Be a Festis” is a call to the consumers to be a part of making the world a bit more fun. It permeates the whole campaign, from design and the labels to the names of the different flavors and the commercials.

Watch the three spots below by clicking the links.

Unbore Relationsships

Unbore Brandpa

Unbore Mornings

Happycamper directed and It´s Showtime produced.

Animatic

In order to make the stop-motion shoot as smooth as possible we started out by doing an animatic where we visualized all the elements. This was also a great opportunity to play around and test different angles and animations.

Images from the shot.

The Shoot

After the animatic was approved and we were happy with all the details, we moved on to the actual shoot. It was done over the course of two days at the “It´s Showtime”-studio. The camera was a Canon 5D that we hooked up to a mac running the “Dragon Stop Motion” software to capture the frames. We were lucky to work with an excellent crew that really made the whole process a pleasure.

]]> http://happycamper.tv/cervera-case-study/feed 0 http://happycamper.tv/cervera-2 http://happycamper.tv/cervera-2#comments Wed, 24 Nov 2010 12:49:16 +0000 Andrés Rosas Hott http://happycamper.tv/cervera-2 Cervera tycker om julen

Happycamper just finished working on this stop-motion extravaganza for Cervera. We´re proud the agency Mikaela & Helena chose us to direct it.

Please take a look at the Cervera Case study.

Happycamper wants to say thanks to all the people we worked with this summer.

Thank you B-reel -Toyota Auris HSD, Rebenga – IKEA, Swiss – Findus, Scholz & Friends Stockholm – NIKE Midnattssloppet and Animatec – Eurodiagnostica .

We would also like to announce that we are now represented by It´s Showtime in Scandinavia!