Blue Diamond Case Study

Happycamper created this spot for the Californian brand Blue Diamond Almond Milk.

The production for this almost complete CG spot started in the end of last year and it aired recently in early February.

Live shoot for the delicious almond milk pack took place at Halliford Studios in London. Swiss did the visual effects consisting of a beautiful matte painting of an Californian almond orchard and thoughtfully developed clouds to convey the message.

Stink UK produced.

As usual we started out by doing an animatic that showed the client camera angles and also allowed us to play around with the length of the shots.

As soon as the animatic was approved we moved on to developing the look and feel of the clouds. The whole spot except the last two scenes are made up of a combination of matte paintings and CG elements.

The almond fields of California.

The live action part of the spot was shot at the Halliford Studios in London.

Pack shot

The "Hero" Almonds...

Stink producer Giles Johnson overlooking the shoot.

Home Economist Pete Smith prepping the granola and strawberries for the packshot.

Credit list

Happycamper

Director: Andrés Rosas Hott
Director: Robert Rosén

Stink

Executive Producer: Edward Grann
Producer: Giles Johnson
Production Assistant: Hannah Phillips

Live Action Shoot

Art Director: Lucy Butler
Lighting Cameraman: Keith Goddard
Camera Assistant: Neil Bradshaw
Photron Technician: MarIrani
CCTV Operator: Mark Bassenger
Grip: Mark Binall
Gaffer: Mark Rafferty
Electricians: Gary Owen, Micky Reeves
Home Economist: Pete Smith
Prop Man: Mark Allett
Standby Carpenter: Daniel Massarano
Runner: Natalie Uglow

Swiss

Simon Ekeberg
Marko Ljubez
David Nielsen
Tomas Ekenryd
Markus Bergqvist
Johan Vikström
Producer: Emma Rosas Hott
VFX Supervisor: Joel Lindman

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