3D World Magazine

3d World Showcase

Project ”The Pot” ,”Uneasy Rider” and “Car Accident”

Studios The Chimney Pot and Happycamper Motion Design.

The Chimney Pot created a CG enironment for a series of spots for Scandinavian insurance company, IF Försäkringar.

The family of rats that feature in earlier adverts for the insurace company, had previously been stop-motion. In order to evolve the rat family into fully CG characters from previous incarnation, the studio hired Happycamper to direct and develop the concept.

The Chimney Pot´s base in Kiev produced all the CG work using Maya for animation and 3ds Max for modelling, while the studio´s Stockholm arm worked on post using a combination of shake, Nuke and online Inferno before rendering the spot in V-Ray.

”a complete CG production gave much more creative freedom,” says director Andrés Rosas Hott

3D World is the only international magazine for 3D artists. Each issue provides analysis of latest trends in the market, artistic and technical advice, impartial product reviews, and behind-the-scenes articles on the making of key projects in this fast-paced industry.

Thank you for featuring the spots for Scandinavian insurance company, IF Försäkringar.

/Happycamper